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Firefly PR Consumer Case Study - Subway

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Subway

Office: Edinburgh

Firefly’s ongoing relationship with leading sandwich chain Subway, has seen us implement a new store opening strategy across Scotland, create national product releases, local CSR stories, franchisee case studies, and a corporate profiling campaign that has significantly boosted the brand in consumer and business media. Creative campaigns have included a pre-Christmas ‘Get Active’ initiative, where we gave customers free health MOTs at shopping centre stores across Scotland to drive footfall, promote healthier lifestyles and the chain’s Low Fat Subs.

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