Firefly PR Housing Charity Case Study - Shelter

Shelter

Office: London

As part of its pro bono work for housing charity Shelter, Firefly organised for a family of contortionists to sit in a specially designed Perspex box in Leicester Square, bringing to life the fact that 900,000 British children live in overcrowded conditions. High impact visuals were supported by interviews with the communications director and blanket media coverage was achieved online and across all national papers, plus BBC TV news and ITV’s This Morning with Phil & Fern.