Firefly PR Corporate Case Study Legal - DLA Piper
When international law firm DLA Piper decided to raise the profile of its IPT (Intellectual Property and Technology) practice, it retained Firefly to work with the appropriate vertical and national media. Our original brief was to extend the expertise and experience within the IPT practice into improved awareness of the DLA Piper name across existing and future clients. Due to the team’s success in securing commentary, both online and offline, around key issues and showcasing the expertise of the individual partners, we have been asked to expand our efforts into more pan-European PR activity, whilst maintaining the most value-added, UK-centric PR activity.
Copyright: Guardian News and Media Ltd 2008.