Firefly Public Relations Company Blog –
PR News | Page 8

bebo and Steria campaigns shortlisted for PRCA Awards

10 November 2009
by Firefly news team

Not just one, but two of Firefly’s campaigns made it through to the final PRCA 2009 Awards shortlist for our work for bebo and Steria.
Steria, an international, IT-enabled services company and Firefly were tasked with positioning the company as ‘one Steria’, creating sustained interest whilst delivering feature coverage in UK national media. The campaign was a success and achieved fantastic results. In the Q2’09 Apollo Research report for share of media voice, Steria leapt to No.2 position (previously No.8), beating other large competitors. As a result this campaign was shortlisted for the PRCA Technology award.

The Crisis Management category saw recognition for Firefly and bebo’s work to maintain “social networking innovation whilst preserving reputation”. Firefly’s objective was to uphold bebo’s reputation as a fun, safe and responsible social networking destination, in the midst of growing concern about child online safety. Firefly successfully managed numerous media inquiries, which erupted in close proximity to the Safer Internet Day activities. The momentum from Safer Internet Day 2009 helped extend bebo’s profile as one of the more progressive social networking sites, owing to its high level of involvement with policy makers and support groups at both a UK and European level.
http://www.prca.org.uk/2009agencyshortlist

New hire! The Gastro Gossip

21 October 2009
by Firefly news team

With an extensive background in media relations and exceptional knowledge of social media, the highly acclaimed foodie blogger Sophie Goodwin has joined Firefly as a Account Director. She brings a wealth of experience to the table as well as her intrinsic love of food which is shown through her applauded blog Goodwinsgastrogossip.com – so everyone’s hoping for leftovers to spur on the bebo, LG HA, DLA Piper and Steria accounts which Sophie will be working on.

Firefly’s Anna Edmond named CIPR’s ‘Young Communicator of the Year’

5 October 2009
by Firefly news team

Congratulations are in order for Anna Edmond of Firefly Scotland who picked up Gold as the Outstanding Young Communicator of the Year at the CIPR PRide Awards in Scotland.

“Anna Edmond is a truly outstanding PR professional.  She has fast-tracked her way to becoming a very competent account director at Firefly Communications since entering the profession six years ago. The judges were impressed with the natural leadership she demonstrates and the thoughtful initiatives she has introduced for developing her team.  She enthuses and motivates her clients and colleagues alike. Anna clearly understands the bigger picture and can confidentially articulate the importance of PR – especially through challenging times.  She is committed to delivering effective results for clients and her campaigns show excellent strategic thinking while being extremely creative. She is a great ambassador for the PR profession and is most certainly a future leader.”
CIPR

For full information about the awards, please visit:http://ciprprideawards.com/scotland

Crucial in Paris

25 September 2009
by Firefly news team

As a result of the immense success of the first three months of the UK Crucial PR programme, the brief has been extended to Firefly Paris. The agency will be rolling out a PR and events sponsorship campaign concentrating on a wide range of traditional print publications as well as a strong focus on social media to help establish Crucial as a key player in the French market. Mark Mellor, Managing Director at Firefly London, said “This expansion of the contract reflects the advantages and strength of sharing content and coordinating activity across multiple countries while saving local budgets. We look forward to working with the French team on this account”.

Firefly catches Dragon

11 August 2009
by Firefly news team

Dragons’ Den entrepreneur James Caan and his private equity firm Hamilton Bradshaw have appointed Firefly to handle an ongoing PR programme across print, broadcast and online media, following a competitive pitch process.

(more…)