The brainstorm is one of the most important elements to a knock out campaign. But how do you get the creative juices flowing? • Audience – always know who they are. My mother used to shout at me for judging people and stereotyping, but now it’s time to embrace it. Picture the audience, I mean [...]
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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Colour co-ordination and communication is the key to a successful PR presence at trade shows
Lexar Media and Firefly attend Photokina 2010 Trade shows are always a huge investment for brands with both financial and time implications. Months of organisation are put into announcements, booth building, media relations and entertainment; it’s a stressful time for the PR agency as both the client and the journalist are looking for a high [...]