Author Archives: Sharmee Mavadia

Crisis communications: when it isn’t plain sailing, information is vital

By Sharmee Mavadia | Published: January 18, 2012

The capsizing of the cruise ship Costa Concordia on Friday night off the coast of Italy is a human tragedy and a public relations crisis writ large. So far, we have seen the death toll rise to eleven passengers, with many more injured and the threat of an ecological disaster. The reaction by the cruise [...]

Effective public relations: Why PR consultants should be looking at Pinterest

By Sharmee Mavadia | Published: December 13, 2011

We at Firefly love discovering the latest social media trends that can help with effective public relations. The current toast of the web seems to be Pinterest – a visual pinboard for collecting and sharing content online. We also see Pinterest as a great resource and platform for brands. Launched in March 2010, Pinterest has [...]

1 Comment

Reaching Generation Y: what PR consultants should know about today’s young people

By Sharmee Mavadia | Published: December 8, 2011

Following on from our recent post on PR top tips, “how to reach Screenagers”, we were intrigued to learn about how fast digital maturity is catching on around the world for this group of savvy young communicators. According to a Digital Diaries survey, by the time most kids in the west turn 11, they have [...]

1 Comment

European Tech start-ups need effective public relations

By Sharmee Mavadia | Published: November 22, 2011

Last week I volunteered my PR organisational skills to assist at the The Europas, TechCrunch’s annual awards for start-up technology companies. It proved a great place for PR consultants to network and find out about emerging technologies that can be used towards effective public  relations, corporate communications and reputation management. The TechCrunch Europas are at the [...]

Google + for brands = new channel for PR consultants to communicate directly

By Sharmee Mavadia | Published: November 8, 2011

Today sees the launch of Google’s long awaited brand pages for Google +. Burberry, Mumsnet and Angry Birds have become the first to launch profiles according to The Daily Telegraph. But for any PR consultant, the question of why Google + as well as Facebook, LinkedIn and Twitter? Firstly to answer that, a public relation [...]