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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Are we more confused or less confused with so many PR social media ‘experts’ out there?
What makes someone an expert? Can it be a self-declared description or should it be a deserved description, bestowed by others? We all know that people who claim to be cool, immediately vaporise their ‘coolness’. Should this theory apply to self-proclaimed PR social media experts as well? There are hundreds, if not thousands, of [...]