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About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
How to manage a PR budget cut without bringing your communications effort to its knees
If only quantitative easing applied to marketing budgets. How many of us wouldn’t love to inject resources and energy into innovative, new campaigns? Instead, the more likely scenario is one of creative austerity, as PR and marketing departments the world over struggle to do even more with less and less. Having worked in PR for [...]