Subscribe to our newsletter
About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
PR viral video campaign – “Spit happens”
The Firefly team were positively salivating when given the task of developing a digital PR campaign for the Anthony Nolan Trust’s innovative saliva donation process – a simple test which eliminates the need to take blood samples, making testing for a bone marrow match quick, easy and pain free. The creative juices were flowing as [...]