Author Archives: Fiona Hughes

Fiona Hughes, Head of Consumer interviews Sasha Slater, Editor of aMuse Magazine, Pomp Magazine and Consultant for The Times Magazine

By Fiona Hughes | Published: May 18, 2012

Fiona: I loved the first issue of aMuse – who is it aimed at? Sasha: Affluent London women aged between 25 and 45 with a passion for fashion. We were overwhelmed with the response to our launch issue, so it seems there are a lot of these women out there, hungry for a magazine that [...]

Best of British? The opportunities that the Jubilee offers to brands and PR consultants

By Fiona Hughes | Published: May 18, 2012

The consumer PR content calendar is full of those “natural” opportunities, that the seasoned PR professional loves and hates in equal measure. Valentines Day, Easter, Mother’s Day, Father’s Day, Back to School, Breast Cancer Awareness Month, Halloween, ‘Movember’, Christmas… the list goes on and on. This year, adding to that mix are two extra summertime [...]

Firefly Communications nominated for a Holmes Group EMEA SABRE Award

By Fiona Hughes | Published: April 30, 2012

We’re delighted to have been nominated for a Holmes Report’s EMEA SABRE Award, for our Give as you Live “All I Want for Christmas” Campaign. The SABREs are often thought of as “Oscars” of the PR industry – and with these gorgeous golden trophies, you can see why: Our Give as you Live “All I [...]

Vimeo brings in Firefly to handle its European PR

By Fiona Hughes | Published: March 22, 2012

We were delighted to announce last week, that Vimeo will become Firefly Communications’ latest consumer client, as we expand our consumer practice. Firefly will be utilising its pan-European network to service the account – with the hub operating from London, and the network running across Firefly France, Firefly Germany and our sister agency in Spain. [...]

Twitter: Power of the People. Firefly reflects on lessons learnt for public relations people and agencies

By Fiona Hughes | Published: January 27, 2012

This week has seen some big PR campaigns kick off; marking the real start of 2012, in terms of planned PR activity. Perhaps most noticeably, Tropicana’s “Brighter Mornings” campaign, that saw a good tranche of print coverage (plus over 600,000 video views to-date and Twitter and Facebook debate a-plenty). There’s also been evidence of garnering [...]

Firefly shortlisted for Golden Hedgehog for best social media campaign

By Fiona Hughes | Published: January 11, 2012

We are delighted to start 2012 with the news that Firefly has been shortlisted in the The Golden Hedgehog PR Awards for the work we’ve done for client, Give as you Live. PR agencies like award nominations and wins for the same reasons that many of our clients do.  They offer us (in no particular [...]

“What should I wear?” Firefly sets trends, as it parties for Give as you Live

By Fiona Hughes | Published: November 21, 2011

Firefly has organised four Christmas events for client, Give as you Live this Christmas. Three are still to come, as this week, we prepare to take over a beautiful room in Liberty department store to educate our print, broadcast and digital press on charitable giving via Give as you Live (if you’re in media and [...]

PR top tips to reach Screenagers – the hyper-communicative generation

By Fiona Hughes | Published: November 10, 2011

On Thursday 3rd November, we attended a mashup* event about effective public relations with “screenagers”. Screenagers, generation Y, millenials, digital natives…this group of savvy young communicators have been given all sorts of catchy titles. In short, these are the people who know more about social media than media, more about social networking than networking. One [...]