Last Tuesday – more commonly known as Valentine’s Day – Firefly conducted what we believe to have been a first for the industry: social media matchmaking. Teaming up with our friends at PR Moment, we invited fellow PR and comms professionals to participate by tweeting us with “why they love working in PR”, using the [...]
Subscribe to our newsletter
About this blog
The Firefly blog features news, views, buzz and ideas around the PR and communications industry.
Social trends, PR and social media tools, communications strategies, attention grabbing WOM campaigns, entertainment hotspots, running integrated and pan-European campaigns, safeguarding reputations and managing crises are just some of the topics we’re talking about.
Sacha Baron Cohen’s Oscars PR stunt
Media stunts are very much hit or miss. With the reaction to Sacha Baron Cohen’s latest stunt being very much divided, here are two opposing views. For Austin it was a hit Sacha Baron Cohen’s PR perfection at the Oscars saw his upcoming film ‘The Dictator’ promoted in every major news outlet across the world. [...]