Author Archives: Charlotte Stoel

Digital PR tips: Taking the good with the bad

By Charlotte Stoel | Published: January 26, 2012

Yesterday, PR Moment and Ogilvy hosted a session on ‘How brands use Facebook’, inviting Age UK and British Gas to talk about their Facebook presence. I went along expecting to hear how great these brands are on Facebook and why it was going so well for them, but that’s not what I got. Rob from [...]

PR hijacking – The Royal Wedding

By Charlotte Stoel | Published: April 15, 2011

Vauxhall are having 16 days of ‘majestic’ deals, Czech students are making gingerbread hearts and a firm in Berkhamsted is ensuring dogs have the right attire for it. Yup, the upcoming marriage of Will and Kate is causing everyone to go, well, a little bonkers. But is there real business value behind the gimmicks and [...]

Social media measurement: Is Hootsuite jumping into a black hole?

By Charlotte Stoel | Published: March 21, 2011

In any PR activity we need to measure results, and this raised new challenges when social media came on the scene.  Many measurement and analytics experts jumped on the bandwagon to offer tools that help brands ‘measure online influence’ via these social media platforms.  Last week Hootsuite announced its new analytics solution which moves away [...]

Communication: Far more than just the right words

By Charlotte Stoel | Published: February 2, 2011

I studied French at university and to help me on my way I was armed with my trusty dictionary and the not so trusty Google translate. Today, Google has become a lot more reliable (although not fully). There are many tools available online to help us learn a language – from translations services, to pronunciation [...]

Will this be the year to weave kindness into your PR campaign?

By Charlotte Stoel | Published: January 21, 2011

Far from a ‘charity begins at home’ attitude that you might expect in hard times, the gloom is bringing out the good in people. Imaginations have certainly been captured in Japan, where a small act of kindness has snowballed into a new craze for giving. The concept – guerrilla kindness – is based around surreptitiously [...]

Future of the TV ad – will it impact the PR World?

By Charlotte Stoel | Published: January 5, 2011

I was reading the story about advertisers beating the fast-forward button on TV that got me thinking about the future of TV advertising. With more and more of us taking control of what we watch (we pre-record, we go online, we download episodes and films on iPlayer), are we also increasingly reluctant to be ‘forced’ [...]

Appetite for tablets means PR must adapt

By Charlotte Stoel | Published: November 19, 2010

When my colleague Sophie shouted out over The Times that the sales of tablet computers will more than double next year – I thought, “now that’s interesting”. Personally, with a phone and laptop, I don’t feel the need to buy another device for me to carry around and sync up to everything else. Either way, [...]

The digital effect on our nationals

By Charlotte Stoel | Published: November 2, 2010

Back in July, I wrote a post on The Times’ decision to charge for online content. Today, it’s been announced that visits to the website have fallen by 87%. According to figures on the BBC, the Times Online has registered 2.7m unique users last month compared to its 21m unique users per month earlier in [...]

Halloween special: Tackling a PR crisis

By Charlotte Stoel | Published: October 29, 2010

When a PR crisis looms, it can be quite a scary and spooky time for all. Here are a few pointers of what not to do when you find yourself in that situation. The zombie – being slow off the mark As soon as you are made aware of a potential crisis, begin planning straight [...]

PR and media – great relationships and knowledge is power

By Charlotte Stoel | Published: October 7, 2010

Yesterday I noticed this post by Mark Kobayashi-Hillary, an influential blogger and journalist, discussing the PR industry from a media point of view. In summary, he questions the role of the press release in the age of Twitter. He says that he rarely looks at releases and is more likely to pick up a story [...]

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