Author Archives: Caroline Higgins

2012 PR trends and predictions for keen communicators

By Caroline Higgins | Published: December 13, 2011

As we begin to scribble appointments in the 2012 diary, how do you feel about the year ahead? None of this hovering over a crystal ball nonsense (what is Mystic Meg up to these days?), we’ve listened to our clients and monitored recent developments to come up with what we think will be the trends [...]

Search, social and video conf in one? We can’t stop talking about Google+…and why it’s brilliant for public relations people

By Caroline Higgins | Published: July 14, 2011

FINALLY. That’s the way I feel about Google+. There are lots of Google-detractors out there, and with the BSkyB bid quashed by Murdoch himself, I totally understand why competition commission and reputation management may be the words on everyone’s lips. But honestly, this is one PR launch that’s been lost in the noise and you’ve [...]

Crisis Management at CIPR’s ‘Communications Lessons of 7/7’

By Caroline Higgins | Published: July 13, 2010

Last night I received insight into the running of one of the largest communications challenges ever faced in the UK. I was wowed by the panel at the CIPR’s ‘The Communications Lessons of 7/7’ event, which included the Deputy Mayor of London, Richard Barnes, and the Associate Editor of Sky News, Simon Buck, among others. [...]

Election online buzz battle

By Caroline Higgins | Published: May 6, 2010

  “The political parties battling it out on the eve of the general election have missed an opportunity to woo voters through social media” begins an interesting article that caught my eye today. Working with i-level, the real-time digital communications agency, we’ve been monitoring all the Buzz and Tweets from each of the main political [...]