Author Archives: Anna Heaton

Reputation management: RIM should seek PR advice

By Anna Heaton | Published: October 12, 2011

This week hasn’t been great for BlackBerry or RIM’s reputation. With severe blackouts reported worldwide, affecting services such as BlackBerry Messenger and email, extreme inconvenience has hit Blackberry users, especially those who depend on the technology for their business and staff. Millions of BlackBerry users have entered their third day of an internet blackout, with [...]

Login2Law

By Anna Heaton | Published: September 20, 2011

Login2Law Firefly was appointed by Thorntons Law, one of Scotland’s longest established legal firms, to launch its unique, new legal service – Login2Law – which offers both online legal advice and integrated legal documentation for Scotland. For the launch, we focused on the wills service offered by Login2Law by carrying out a YouGov survey into how [...]

Firefly PR does its bit for charity at Race for Life

By Anna Heaton | Published: May 19, 2011

Last night some of the Firefly team completed their 2nd Race for Life in Battersea Park to raise money for Cancer Research UK (along with another 3,000 people). Dressed in bright pink with flashing antennae, and with soggy and muddy trainers from the rain, we gathered together for photos and attached our race numbers (there are [...]

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Firefly fundraises for Cancer Research UK

By Anna Heaton | Published: May 6, 2011

After our successful fundraising last year, the Firefly team are again doing our bit for charity and are joining thousands of women across the UK in Race for Life. Similar to last year, we have entered the Battersea Park event on the 18th May and hope to raise vital funds for Cancer Research UK and [...]

PR via social media – the use of Facebook fan pages

By Anna Heaton | Published: November 15, 2010

Recent research by PRmoment found that more than half of Facebook users have never become a fan of a brand on Facebook. This caught my eye as I am an avid Facebooker and the features I personally find the least useful are fan pages, having unfortunately had some bad experiences. Of the pages I have [...]

Firefly PR finishes charity ‘Race for Life’

By Anna Heaton | Published: May 27, 2010

Yesterday evening at approximately 7.30pm, Firefly joined 5,000 women to take part in Cancer Research’s Race for Life in Battersea Park in support of a great cause. I’m happy to report that we all managed to reach the finish line: as an average, we did 5K in 41 minutes, with the top runner clocking in at [...]

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Firefly PR runs for Cancer Research charity

By Anna Heaton | Published: May 24, 2010

This Wednesday (26th May) Firefly is rallying together to raise money for Cancer Research UK by running in a Race for Life. This is the largest female-only fundraising event in the UK and we are determined to raise money for this brilliant cause and reach the finish line. We are taking part in the Battersea [...]

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